As a contractor, marketing your business is not just a matter of necessity. It’s a matter of survival. With so many contractors offering similar services and products, marketing has become an essential part of doing business.
There are several ways to market your construction company that can help you attract more customers and boost sales. Contractors who implement marketing strategies have been able to increase their customer base by as much as 50%.
With that, here are seven essential marketing tips that contractors can do to attract more business.
7 Essential Contractor Marketing Tips for More Business
Make Sure Your Marketing Message Matches Your Target Audience’s Mindset
Be absolutely clear about the benefits of working with you. Ensure that it is directly related to what matters most to your clients – their pain points and problems – and how they can benefit from hiring you over other contractors.
Ensure Your Marketing Messages are Well-Targeted to the Right Audience
It is essential that marketing messages reach out to people who can benefit from what you offer. You may need to construct and distribute different marketing materials and messages for several groups within your target market, such as developers, homeowners, and investors.
For instance: if you’re offering services related to structural repair, marketing directly to realtors will not provide good results because they need only select a contractor while selling a house. In addition, marketing your services towards buyers would be ineffective because they will not be able buy the home you worked on after the sale.
Choose Marketing Strategies that Attract More Business
Tailor each of your marketing strategies toward specific audiences so that marketing dollars are not wasted. For instance, if your marketing message has to reach investors, then marketing towards real estate agents marketing would be the best way to go.
Once you know who needs what you have to offer, marketing will become a whole lot easier and more cost-effective for your company.
Be Creative with Local Marketing Strategies
Local marketing is a great way to boost new customers and increase sales. Capitalize on popular events in the community where people from your target audience gather, such as home shows or trade shows, by creating a booth or handing out promotional materials targeting specific audiences.
Your local chamber of commerce may also assist you with finding potential customers from your target audience as well as doing some networking for you – free of charge.
Think of Marketing as a Long-Term Solution for Growing Your Business
Don’t just focus on marketing strategies that can bring in quick sales. Marketing efforts should be designed to attract more customers over the long run, not just for one or two days.
You can do this by increasing your marketing budget and designing marketing strategies that will reach out to people who you haven’t yet targeted but will possibly need your services at some point in the future. This way, marketing is still effective even after the short-lived event is over.
Create Marketing Campaigns Based on Data
It’s important to collect both qualitative and quantitative data so you know the best marketing messages to use when talking about your company, what works, what doesn’t, and what your marketing spend is.
This marketing data will allow you to make marketing decisions based on facts rather than assumptions, helping you maximize marketing budgets while increasing sales for your business.
Quality Service as Marketing
There are many methods of marketing available. We have discussed many of them through the points above. However, one of the best marketing vehicles that can service any profession is the quality of work.
Marketing is an on-going endeavor. One of the best ways to ensure that the cycle continues is to bring forward the best possible quality of work. Whether you are working cleaning their house or fixing equipment, you need to have your best foot forward at all times.
More than anything, clients and customers will value being prioritized and feeling like they are being serviced and listened to.
Doing all of these will make you feel like a valuable part of work. Once they see and experience all the value that you provide, your clients will act as your marketing vehicle as they refer you to their friends and family.
Grow Your Business with Smart Marketing
Contractors need to be strategic and creative when marketing themselves. They also need to know what they’re doing with digital advertising, social media strategizing, and search engine optimization (SEO). A good contractor knows that the best way to attract more business is by having a great reputation for quality work at fair rates.
As a bonus, we’ll offer another easy tip here for marketing yourself as a contractor. One good way to do this is via the shoe covers that you use.
When working at a customer’s house, it is important to let them know that you are thinking about them. Wearing shoe covers is a good way to keep the floors clean while also protecting the floor from any dinks and damages.
Put your company’s logos on these shoe covers so that they can associate the care you put in to your service with your company. You can also hand these out as freebies.
We hope that you have gained some valuable marketing insight to attract more business.